Privacy Policy

1. Introduction

Sharp Loom ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website sharp-loom.com or use our services.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Name and contact information (email address, phone number, postal address)
• Company name and job title
• Information provided through contact forms or newsletter subscriptions
• Communication preferences and marketing permissions

2.2 Technical Information

We automatically collect certain technical information when you visit our website:

• IP address and browser type
• Operating system and device information
• Pages visited and time spent on our website
• Referring website and search terms used

3. How We Use Your Information

We use the collected information for the following purposes:

• To provide and maintain our services
• To respond to your inquiries and provide customer support
• To send newsletters and marketing communications (with your consent)
• To improve our website and services
• To comply with legal obligations and protect our rights

4. Legal Basis for Processing (UK GDPR)

Under UK GDPR, we process your personal data based on:

• Consent: For marketing communications and non-essential cookies
• Contract: To provide services you have requested
• Legitimate Interest: For website analytics and business development
• Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• With trusted service providers who assist in operating our website and business
• When required by law or to protect our rights and safety
• In connection with a business transfer or merger
• With your explicit consent for specific purposes

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and staff training
• Secure hosting and backup procedures

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law. Specific retention periods include:

• Contact inquiries: 3 years after last communication
• Newsletter subscriptions: Until you unsubscribe
• Website analytics: 26 months
• Legal and regulatory requirements: As mandated by applicable law

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of Access: Request information about how we process your data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Opt out of certain types of processing

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience. For detailed information about our cookie practices, please refer to our Cookie Policy.

10. International Data Transfers

Your personal data may be transferred to and processed in countries outside the UK. When we do so, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK government
• Standard contractual clauses approved by authorities
• Binding corporate rules or certification schemes

11. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of material changes by posting the updated policy on our website and updating the "Last updated" date.

13. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

14. Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data in accordance with applicable law.